Guerrilla Advertising

By Ty Montague, Gavin Lucas, and Mike Dorrian, 2006

As the tried and tested methods and platforms for successful advertising increasing fall by the wayside, Guerrilla Advertising shows the best, most savvy campains that use new ways to get a message over. From street interventions to public toilet installations, there are hundreds of exceptional campaigns documented here. Many of them may not be strictly legal, but in terms of inspiration and an overview of current and emerging trends, this book is essential.

Format
PB

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