It’s Not How Good You Are, It’s how Good You Want to Be
£4.95
Paul Arden's first book on idea generation and presentation is something of a future classic, indeed as he claims on the front cover, it's the world's bestselling book. No-one has sued him for that just yet, perhaps because everyone who has read it agrees that the book is a brilliant way to improve yourself and your work. Socrates would be impressed by Arden's keeness on self-evaluation, while the pared down prose and savvy use of visual puns and imagary makes this a handy, fun and accessible text which we recommend for everybody.
Format
PB
