The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

Life's a Pitch tells you how to handle human transactions, from tricky business presentations through to everyday social occassions.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors.

Stephen Bayley is the design critic for The Observer and author of several books. He was also the first director of the Design Museum. Roger Mavity is a highly successful creative entrepeneur and chief executive for Conran.

256 pages