Self Service is a new, Paris-based fashion magazine available in both traditional print and digital formats. With an adventurous approach to fashion, it directs innovatively styled fashion shoots by leading photographers including Alisdair McLellan, Edie Campbell, Glen Lunchford and Ezra Petroni. Sophisticated styling is combined with clean, simple layouts and typography. In the digital format the photographs are unadorned with text or captions - only by a touch of the screen do the captions appear. Articles, Q&As with fashion insiders and guest editors further fuel the individual character of this atmospheric magazine.