The Fundamentals Of Design Management
Forthcoming - Spring 2010
The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences.
This title emphasises the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. It explicitly places the principles and processes of design within the context of a business or enterprise.
The Fundamentals of Design Management considers the process of managing design through the experiences of a range of design practitioners and industry experts.
Suitable for foundation and undergraduate level students, as well as industry practitioners.
Fully illustrated with up-to-the-minute examples and case studies.
An inter-disciplinary approach to design management.
Readership: Introductory
Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation both in academia and industry, and specialises in interdisciplinary and collaborative working methods, tools and processes for design management teaching and learning.
Kathryn has lectured internationally and previously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG, Wolff Olins, Orange, Starbucks) both in the US and UK, where she specialised in retail design and narrative environments.
184 pages
200 colour images
Find out more about Kathryn Best
Format
230mm x 200mm
Materials
Paperback with flaps
Paper Wonderland£14.99
London At Night£24.95
