Basics Design: Print + Finish

By Gavin Ambrose and Paul Harris, 2006

Presentation is everything in graphic design and printing and finishing techniques can be used to add value to a design by embellishing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

Basics Design: Print & Finish provides an introduction to a variety of printing techniques, such as letterpress, litho, computer-to-plate and thermography, as well as a range of finishing techniques, including varnishing, embossing, debossing and fore-edge printing.

Basics Design: Print & Finish is printed on a series of seven different paper stocks - including coated, uncoated, coloured, woodfree and matt - allowing the reader to see the results that can be achieved from creative stock selection. It also demonstrates advanced printing techniques via the use of three special colours to show how metallic, fluorescent and pastel inks can be used to great effect.

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Other titles in the Basics Design series: Format, Layout, Typography, Image and Colour.

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