This Means This - A User's Guide To Semiotics
From simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet the theory of signs, Semiotics, is often perceived as a mysterious science.
This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.
Divided into 75 key semiotic concepts, each short section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking.
Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
176 pages
Paperback
Format
260 x 185 mm
