Kids (and adults) who eat more fruit have higher concentration levels and are able to work (and play!) better. But fruit is often an unpopular choice for a packed lunch because it gets bruised, or because eating fruit is seen as 'uncool' at school.
The 'Food for Thought' lunchbox protects fruit from being damaged and provides a daily reminder to eat at least one piece of fruit at lunch. It also comes with two free pots and can even tell you the temperature of your food!