• It's Not How Good You Are, It's How Good You Want to Be, by Paul Arden. Phaidon
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It's Not How Good You Are, It's How Good You Want to Be

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  • A handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
  • The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

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