• Paul Rand by Steven Heller, with texts by Armin Hofmann, George Lois and Jessica Helfand. Phaidon
Paul Rand

Paul Rand

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  • A definitive study of a pioneering figure in American graphic design.
  • Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language.
  • As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following.
  • Rand's career spanned almost seven decades and numerous chapters of design history.
  • By Steven Heller, with texts by Armin Hofmann, George Lois and Jessica Helfand

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