Color Now
£34.95
Product details
- Few things can catch the eye like an expertly chosen colour scheme. Whether choosing colours to represent a single product or an entire brand, a strong knowledge of how to select and manipulate colour is a must for designers who want to make an impression
- Enter Color Now, a comprehensive guide to all aspects of working with colour in design. In four sections, designers will learn the basics of the physics of light and colour, the psychology behind the ways humans react to colour schemes, CMYK versus RGB, and the principles of colour theory
- A wide selection of detachable colour chips make mixing and matching colour palettes in different settings and lighting situations easier than ever, and a broad survey of products and brands renowned for their use of colour provides ample inspiration to jump-start the creative process
