Cattle Road Sign Print
£850.00
Product details
- Inspired by aspects of her own life. The cow featured in the triangular Cattle road sign was based on Patience, a cow on her relatives’ Warwickshire farm
- In 1965, one of the most ambitious and effective signing systems was launched in Britain. The new system, relating to Continental protocol, included a set of pictograms and a new letterform named Transport designed by Jock Kinneir and Margaret Calvert. Despite minor modifications, the system still remains in place today
- Margaret drew the pictograms in the friendly, curvaceous style found in the Transport typeface
- Eager to make the school children crossing sign more accessible, she replaced the image of a boy in a school cap leading a little girl, with one of a girl – modelled on a photograph of herself as a child – with a younger boy.
- The British Road Sign Project was curated by artist and designer Patrick Murphy. It celebrated the 50th anniversary of the signs by inviting over 80 leading artists and designers to transform the familiar circle, triangle and square signs. Participants included Sir Peter Blake and Sir Terence Conran. The collaborative signs evolved the original signs' function of instructing people about speed limits and directions into a poetic disruption of our everyday. An installation of signs took place at the Design Museum during London Design Festival 2015
- Patrick worked with Margaret to choose five of her original signs to celebrate the 50th anniversary. The five subsequent prints are now available to buy as limited edition signed copies
- Project information can be found at www.britishroadsignproject.co.uk
- Edition: 50
- Signed by Margaret Calvert
- Supplied without a frame
