• Change by Design
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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  • Tim Brown, CEO and president of leading innovation and design group, IDEO, uses this book to show how the techniques and strategies of design belong at every level of business
  • The reality is that most innovations don't leap forth fully formed but come from a process of rigorous examination through which great ideas are identified and developed before being realised as new offerings and capabilities
  • This book introduces the idea of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs. It's a human-centred approach to problem solving that helps people and organisations become more innovative and more creative
  • This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organisation product or service to drive new alternatives for business and society
  • Hardcover
  • 272 pages
  • Dimensions: 15.2 x 2.4 x 22.9cm

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