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Home » Books » IBM - Graphic Design Guide From 1969 To 1987
  • IBM - Graphic Design Guide From 1969 To 1987
IBM - Graphic Design Guide From 1969 To 1987

IBM - Graphic Design Guide From 1969 To 1987

£57.95

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  • Before defining the IBM company's graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him
  • This manual offers an in-depth look at the further evolution of IBMs house style in the 1970s and 80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships
  • Dimensions

    • 24 x 32 cm

  • Format

    • Paperback
      292 pages

  • Delivery & Returns

    • Enjoy free shipping on all UK orders above Ł60. For orders below Ł60, shipping is Ł5, unless otherwise stated at checkout. International shipping costs will be calculated at checkout based on country and parcel weight and dimensions.

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  • Product type: Books
  • Designer/author: Art Data

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