• Iron Fists: Branding the 20th-Century Totalitarian State book cover
Iron Fists: Branding the 20th-Century Totalitarian State

Iron Fists: Branding the 20th-Century Totalitarian State

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  • Iron Fists: Branding the 20th-Century Totalitarian State is the first illustrated survey of the propaganda art, graphics, and artefacts created by the totalitarian governments of Nazi Germany, Fascist Italy, the USSR, and Communist China.
  • The iconography produced by these regimes is universally recognised as their “brands”: the swastika and aggressive typography of Hitler’s Germany, Mussolini’s streamlined Futurist posters and Black Shirt uniforms, the stolid Social Realism of Stalin’s USSR, and Mao’s Little Red Book and ceramic figurines from the Cultural Revolution.
  • Written by the design historian Steven Heller, Iron Fists focuses on graphic materials such as typefaces, logos, posters, advertisements, children’s books, flags, and medals.
  • Heller also explores the meaning of colour systems (each dictatorship had a distinctive palette), the development of regime-specific typefaces, and even the slogans used to both rally and terrorise the populace. Delving into the history of once-innocent antecedents in heraldry, colour symbolism, and sacred and secular symbols, he demonstrates how these elements were put to disturbingly effective use in selling the totalitarian message.

  • Dimensions: 25.4 x 2.5 x 29.2cm
  • 224 pages
  • 450 illustrations

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