• Jony Ive: The Genius Behind Apple's Greatest Products
  • Jony Ive: The Genius Behind Apple's Greatest Products

Jony Ive: The Genius Behind Apple's Greatest Products

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  • Steve Jobs discovered Ive, a scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes, in 1997. Jobs instantly realised he had found a man with the talent and creativity to reverse Apple's decline, and become his 'spiritual partner'
  • Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone; designs that overturned entire industries and created the world's most powerful brand
  • This book tells the story of the shy, softly spoken creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation
  • Paperback
  • 320 pages
  • Dimensions: 12.9 x 2 x 19.8cm

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