• Make It New: A History of Silicon Valley Design
Make It New: A History of Silicon Valley Design

Make It New: A History of Silicon Valley Design

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  • California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at non-profit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs
  • This extensively illustrated books shows the history and the role of design in Silicon Valley, and how it began decades before Apple made an appearance 
  • The author tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world
  • Katz traces the origins of all of the leading consultancies and shows the process by which some of the world's most influential companies came to place design at the centre of their business strategies
  • Hardcover
  • 280 pages
  • Dimensions: 15.2 x 1.4 x 22.9cm

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