- A definitive study of a pioneering figure in American graphic design.
- Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language.
- As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following.
- Rand's career spanned almost seven decades and numerous chapters of design history.
- By Steven Heller, with texts by Armin Hofmann, George Lois and Jessica Helfand
290 x 250 mm,
302 colour illustrations, 145 black and white illustrations