Typography. Advertising. Book Design
- This book offers a comprehensive view of an area of work from Max Bill that has so far received little attention: typography, advertising and book design.
- One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humour.
- Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one.
- This title is presented with texts by Gerd Fleischmann, Hans Rudolf Bosshard and Christoph Bignens