• Visual Research: An Introduction to Research Methods in Graphic Design
Visual Research: An Introduction to Research Methods in Graphic Design

Visual Research: An Introduction to Research Methods in Graphic Design

£28.00 £34.99

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  • Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions
  • Introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics
  • includes case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process

  • Paperback
  • 228 pages
  • 200+ colour illustrations
  • Dimensions: 24.6 x 18.9cm 

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