Nominated in Designs of the Year 2014
Plume is a recoiling mudguard for your bike. It looks sleek when in use, and recoils when you don't need it around.
Riding in London's wet streets, getting plastic mudguards stolen, or breaking them in cycling conditions most people would consider tame, the team behind Plume decided something better needed to exist. Plume is the result of years of uphill development, thousands of cyclists from around the world showing their support on Kickstarter.com, and a group of British manufacturers who were brave (or blind) enough to work on a strange project with almost no money behind it at the start.