• Why Fonts Matter
  • Why Fonts Matter

Why Fonts Matter



Product details

  • This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
  • Sarah Hyndman opens up the science and the art behind how fonts influence you.
  • She explains why certain fonts or styles evoke particular experiences and associations.
  • Fonts have different personalities that can create trust, give you confidence or even make a product taste better.
  • Hidden in plain sight, fonts can trigger memories, associations and multi-sensory experiences in your imagination to influence the way you think.
  • 44 pages | 190 x 220 x 14 mm

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