Whatever You Think; Think the Opposite

£10.99

The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.
Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counter intuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.
Whatever You Think, Think the Opposite will force you to rethink everything.
12 x 17 cm, Paperback, 144 pages.

About the author
- Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns – British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies.
Dimensions
- 12 x 17.8cm
Detailed description
- There have been many books written on good business practice, all eminently sensible, all based on logic, common sense and good manners but for those wishing to break new ground it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently you have to think illogically.
Format
- Paperback
  144 pages
Delivery & Returns
- Enjoy free shipping on all UK orders above Ł60. For orders below Ł60, shipping is Ł5, unless otherwise stated at checkout. International shipping costs will be calculated at checkout based on country and parcel weight and dimensions.
  
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