From Type to Logo: The Best logotypes from around the world
This beautiful book from Victionary explores the methods of combining the distinct design disciplines required to create a popular logotype.
These pages showcase a wealth of contemporary examples that demonstrate the importance of clarity, legibility, visual appeal and, with the demands of the online world to contend with, flexibility.
Full of fascinating examples (the opening chapter presents us with nearly 300 including bold, serif, and san serif), 40 case studies and three in-depth interviews (with Feebles Studio, Toby Ng Design, Brand Brothers and For The People) - this is a beautiful point of reference for budding and working branding professionals alike.
Size: 190 x255mm (Hardcover), Pages: 272