Design Theory Books

The Secret of the Highly Creative Thinker: How to Make Connections Others Don't

£16.99

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Highly creative people are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity. Supported by the latest neuroscience, this book gives you hands-on advice on how to enhance your own creativity An inspiring combination of theory, techniques, anecdotes and exercises to help you access better ideas and bigger breakthroughs

Color Now

£34.95

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Few things can catch the eye like an expertly chosen colour scheme. Whether choosing colours to represent a single product or an entire brand, a strong knowledge of how to select and manipulate colour is a must for designers who want to make an impression Enter Color Now, a comprehensive guide to all aspects of working with colour in design. In four sections, designers will learn the basics of the physics of light and colour, the psychology behind the ways humans react to colour schemes, CMYK versus RGB, and the principles of colour theory A wide selection of detachable colour chips make mixing and matching colour palettes in different settings and lighting situations easier than ever, and a broad survey of products and brands renowned for their use of colour provides ample inspiration to jump-start the creative process

Cause and Effect: Visualising Sustainability

£40.00

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Worldwatch Institute Against this background, Cause and Effect is the first book to focus on how communication measures can change our behaviour and make us more environmentally friendly. It reveals a new visual language for sustainability Sustainability is not an option, but a necessity. As such, designers and those who hire them are increasingly being called upon to deal with this pressing topic. Companies, institutions, NGOs, and politicians want to position themselves as innovative and environmentally friendly. Whether or not brands or products can be considered sustainable will be more and more decisive to their success on the market. A wide range of target audiences need to be sensitised to and convinced of the value of a more conscious lifestyle. Because the traditional look of environmentalism is out of date and no longer so effective, a new visual language must be found for this topic Cause and Effect is a collection of work from around the world that reveals a credible and understandable contemporary visual language for communicating ecology. Its spectrum ranges from campaigns, posters, brochures, and digital media to interventions and guerilla marketing. It utilises graphic design, information graphics, and illustrations as well as photography to get its message across The examples in Cause and Effect inspire us and challenge us. They clearly describe far-reaching correlations and complex technical processes. They explain and motivate. Together they serve as an unparalleled presentation of the most significant, intelligent, and entertaining communication measures and proposed solutions for sustainability today Co-Edited by Stephan Bohle is founder and director of futurestrategy, a think tank focusing on strategies and marketing for sustainability. In addition, Bohle is a member of the advisory board of Germany's national environmental foundation, the Deutsche Umweltstiftung, as well as a consultant and lecturer on the topics of sustainability management, design, and marketing

Design History Handbook

£35.00

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This book, dedicated to the history of design from the mid-nineteenth century to the present, is committed to drawing guidelines for the development of this discipline, offering a synthetic vision of the subject and, at the same time, highlighting elements for future investigations If it's true that the history of artefacts and objects has always accompanied that of man, punctuated by turns occurring with the acquisition of technological innovations, it is in the mid-nineteenth century that we can retrace historically the professional figure of the designer, thus marking the birth of modern and contemporary design The subject is branched and composite, embracing many disciplines: in addition to the field of furniture - which often exemplifies the broadest lines of design research in an excellent way - other sectors are considered here, from technical objects to graphics, from fashion to car design. Particular attention is reserved for the influence of the art world, with all its array of thought references that has constantly permeated the birth of design projects