1970 New York City Transit Authority Graphics Standards Manual
£42.00
The NYCTA Graphics Standards Manual contains scans of Massimo Vignelli and Bob Noorda’s (Unimark) modernist masterpiece
The manual describes the design and construction for the iconic NYC subway signs that we still see and use today, but above all it’s a beautiful and important piece of design history
NYCTA Standard Medium was designed by Nick Sherman in 2014 specifically for this book. Scanned samples of the Graphics Standards Manual contained in this publication were used as the basis of the redrawing. Letter spacing, kerning, and the quirks of Standard Medium were all retained and precisely match those specified in the manual
Parks: United States National Park Service Maps from the Collection of Brian Kelley
£39.00
A never-before-seen collection of United States National Park Service maps
This book brings together a collection of over 400 maps produced by the United States National Park Service from 1910 to today
Photographer Brian Kelley has impulsively archived the rarely seen treasures over the past three years, uncovering a design portfolio with little to no credit to their respective designers. The growing collection displays a progressive design approach, from more typographic-driven covers, to the proliferation of duotone print production, culminating in the Unigrid system developed by Italian designer Massimo Vignelli in the 1970s
The EPA Graphic Standards System is one of the finest examples of a standards manual ever created. The modular and flexible system devised raised the standard for public design in the United States
The book features a foreword by Tom Geismar, introduction by Steff Geissbühler, an essay by Christopher Bonanos, scans of the original manual (from Geissbühler’s personal copy), and 48 pages of photographs from the EPA-commissioned Documerica project (1970–1977)
Printed in Italy
Logos are the most essential of all graphic devices, representing ideas, beliefs and of course, things
They mainly identify and introduce products, businesses and institutions, but they are also associated with the ethos or philosophy of those entities
The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognise a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organised into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivalled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form
The 1976 American Revolution Bicentennial symbol was the logo for America’s 200th birthday party and a precursor to the NASA logo that Bruce Blackburn would design in 1974
This edition is a perfect facsimile of the original, wrapped in a black jacket with a foil stamped foreword from Bruce Blackburn and an essay from Christopher Bonanos. The first 1,976 copies are limited edition, featuring a hand-placed original bicentennial post stamp from ’76
Printed in USA
