Manuals 2 Design & Identity Guidelines
- Today, designers rely on digital templates to create brand identities. However, and there is a growing recognition that the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. Manuals 2 makes a strong case for their survival.
The book includes reproductions of 20 design manuals created for US and European institutions and corporations including IBM, Westinghouse, Canadian National Railway, Knoll, PTT, the Montreal Olympics and the Dutch police. Many of them have been designed by the giants of 20th-century identity design.
Each manual featured in Manuals 2 has been expertly photographed, retaining all essential details, and is presented in a spacious and functional layout.
Manuals 2 comes with a substantial essay by design historian R. Roger Remington and an insightful text by Martha Fleming, daughter of Allan Fleming, designer of the Canadian National Railway logo.
Also included are in-depth interviews with experts in the field of identity design.
- 432 pages, 27 x 4 x 32cm